Answer:
Amplification.
Step-by-step explanation:
Social media publishing can be defined as a service that avails end users the ability to create or upload web contents in either textual, audio or video format in order to make them appealing to a target audience.
Thus, these web contents are generally accessed by end users from time to time through the use of various network-based devices. As users access these contents, they're presented with the option of sharing a particular content with several other people a number of times without any form of limitation.
Hence, the average numbers of shares a piece of content receives is known as its amplification. The higher the average numbers of shares a particular content receives, the higher the number of traffic it generates for its publisher.