Question

A customer browses through several online retail sites and examines product descriptions of several different styles and brands of bed linens. The customer then goes to Macy's and purchases a set of flannel sheets that he had read about on another retailer's site. The purchase of this set of flannel sheets is most clearly an example of ________.

Answer 1

The purchase of the flannel sheets at Macy's after browsing through online retail sites is an example of consumer behavior influenced by personal preferences and online information search.

Step-by-step explanation:

The purchase of the flannel sheets at Macy's after browsing through several online retail sites and examining product descriptions is an example of consumer behavior. Consumer behavior refers to the actions and decision-making process individuals undertake as they search for, evaluate, and purchase products or services. In this case, the customer engaged in information search and comparison before making a purchasing decision.

Consumer behavior is influenced by various factors such as personal preferences, product features, price, and marketing tactics like advertising. By researching and comparing different options, the customer was able to make an informed choice and select the specific product that met their needs and preferences.

This behavior also reflects the impact of technology and online retail platforms on consumer decision-making. The availability of product information online allows customers to gather information from multiple sources before making a final purchase.

Answer 2

digitally influenced purchasing

Step-by-step explanation:

This is an example of digitally influenced buying, which occurs when consumers search for data and information on a product on the internet before buying at the physical store. There are surveys that show that 64% of in-store purchases are digitally influenced, which makes companies look for strategies to increase their online presence so that customers search for information about their products and services, such as personalizing the search, including location options and product availability, which makes it easier for customers to find the product of their choice in the most convenient store.