Question

The Swiss style was embraced in American corporate and institutional graphics during the 1960s and remained a prominent aspect of American design for over two decades. A notable example was found in the graphic design office at the Massachusetts Institute of Technology (MIT). In the early 1950s, MIT established a graphic design program enabling all members of the university community to benefit from free, professional design assistance on their publications and publicity materials. This was an early recognition of the cultural and communicative value of design by an American university. MIT based its graphic design program on a commitment to the grid and sans-serif typography. The staff was innovative in the use of designed letterforms, and manipulated words as vehicles to express content. This approach evolved in the work of ___________, the director of the Design Services Office. Letterforms became illustrations, for the design and arrangement of the letters in key words frequently became the dominant image, as in the 1974 poster for an MIT open house in which stencil letterforms announce the open house, and the open O does double duty as a concrete symbol of the opening of the campus to visitors.

Answer 1

Jacqueline Casey

Step-by-step explanation:

From the question above, the correct answer is Jacqueline S. Casey

Jacqueline S. Casey was a graphic designer widely known for her incredible work of art in the posters she designed and produced for the Massachusetts Institute of Technology. She was the director of the Design Services Office from 1955 to 1989. She used letterforms as illustrations for the design and arrangement of the letters in keywords.