Answer: Customers are more likely to try the product because they are not risking as much money.
Step-by-step explanation:
Many market have competition, despite customers want the best for their money, they still want the best various prices especially that which is a bit lower, so they know they are not spending much but also getting the best. Some organization would want to sail their market either when entering the market or when they are experiencing a low sales, they now consider reducing the price of their items, in this case, customers would consider them because they are not spending much money