Question

What does it mean if a company's website has a high bounce rate?

1. Potential customers who click on their ad are only visiting the company's home page.
2. Potential customers are not clicking on their ad and are instead clicking on the ads of their competitors.
3. Potential customers are clicking on their ad and the company's website is holding their interest enough for them to explore other page links.
4. The company's website ranks high in a search engine's unpaid results.
5. The company has successfully engaged customers to pass along information to other potential customers.

Answer 1

. Potential customers who click on their ad are only visiting the company's home page.

Step-by-step explanation:

Bounce rate measures the rate at which people open a website and then leave immediately. bounce rate is measured by the number of people who only view a page.

If a company has a high bounce rate, it means that the company is not successfully engaging its customers

Reasons for a high bounce rate

1. the information or content on the website is not relevant to users
2. the website takes too long to load
3. Excessive advertisement on the website