Question

As a marketing manager what efforts you can put in place that can shape your companies brand to meet dramatic developments occurring in the marketplace everyday?

Answer 1

Marketing is a broad subject with various techniques and tools. Thus, there can be a lot of methods through which a marketing manager can stabilize the operations of company to some extent. The main methods are as follows :

1. Use of social media :

Almost every second individual in our society is actively engaged in social media. Therefore, it is an efficient as well as relatively less expensive method of targeting the audience.

2. Knowing the audience :

One best way to hedge the market uncertainties is to completely understand the behavior of your customers. Thus, one can conduct research on different levels to understand customer preference.