Question

53. Targeting affluent customers with luxurious goods is an example of

a. geographic segmentation
b. income segmentation
c. psychographic segmentation
d. Behavior segementation​

Answer 1

My guess is B. Income Segmentation

Step-by-step explanation:

Income segmentation is when you target customers based on their income. “Since luxury products are high priced, so there is no point in targeting it to all the customers.” Choosing to target rich people with expensive products is an example of income segmentation. It wouldn’t make sense to market expensive luxuries to the poor. Hope this helps!