In an effort to make children’s toys safer and more tamperproof, toy packaging has become cumbersome for parents to remove in many cases. Accordingly, the director of marketing at Toys4Tots, a large toy manufacturer, wants to evaluate the effectiveness of a new packaging design that engineers claim will reduce customer complaints by more than 10 percentage points. Customer satisfaction surveys were sent to 220 parents who registered toys packaged under the old design and 220 parents who registered toys packaged under the new design. Of these, 81 parents expressed dissatisfaction with packaging of the old design, and 41 parents expressed dissatisfaction with packaging of the new design.
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