Answer:
can be combined since consumers' purchase decisions are often made on the basis of both rational and emotional motives.
Step-by-step explanation:
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.
Basically, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.
Advertisement refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers. Also, it is generally considered to be one-sided because it focuses on painting a brand as the best and devoid of any negative issue.
Rational and emotional advertising appeals can be combined since consumers' purchase decisions are often made on the basis of both rational and emotional motives.
Buying motive refers to the considerations, urge, emotions or influences that creates the impulse in consumers (customers) to buy a particular good, so as to satisfy their desire or needs.
This ultimately implies that, behind every purchase made by a consumer, there's a consideration, urge or feeling to satisfy that desire or needs l, this is generally referred to as buying motive.
In Economics, buying motives are classified into five (5) main categories and these include;
I. Acquired and Inherent buying motives.
II. Conscious and Dormant buying motives.
III. Physical, Psychological and Sociological buying motives.
IV. Primary and Selective buying motives.
V. Rational and Emotional buying motives.
A rational buying motive is typically based on the consumer's logical and economical consideration of a product in terms of price, durability, need, quality, etc. Thus, it involves a careful consideration of a product rather than feelings as in emotional buying motive.