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Market screening is a method of market analysis and assessment that permits management to identify a small number of desirable markets by eliminating those judged to be less attractive. a. True b. False
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Market screening is a method of market analysis and assessment that permits management to identify a small number of desirable markets by eliminating those judged to be less attractive.

a. True
b. False

User Jimtronic
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1 Answer

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Market screening is a process used to evaluate markets according to its compatibility with overall competencies and business objectives of the company
User Big GH
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