Question

Fig Garden is a popular chain of restaurants for authentic Italian food. Recently, a customer found a dead insect in the pasta he was served. The customer's negative review about the restaurant went viral. Fig Garden's chief executive officer (CEO) publicly apologized for the mishap and posted pictures of the restaurant's kitchen, after being fumigated, on several social networking websites. In this scenario, which of the following does Fig Garden's CEO demonstrate?

A. Audience control
B. Crisis management
C. Letharsy
D. Experiential selling

Answer 1

B. Crisis management

Step-by-step explanation:

In this scenario, the CEO of Fig Garden demonstrates crisis management, which is a strategy used by organizations when there is a negative situation that involves the company and can put their credibility at risk with their stakeholders.

In crisis management, there is the development of a plan that seeks to solve and minimize the negative impacts caused by a problem, anticipating solutions and reducing the negative impacts caused in the internal or external environment of the organization. Crisis management is pre-planning that helps companies to act more effectively in business when there is a crisis that they need to deal with quickly.