Step-by-step explanation:
Marketing can be understood as a set of organizational strategies whose central objective is to create value for a potential audience. The marketing department of an organization aims to create marketing plans that are converted into ideas, products and services that are aligned with the preferences, tastes and needs of each specific type of consumer, which generates the desire to buy, to identification with a brand and consequently increases the profitability of a company.
The purchasing decision process is related to marketing, due to the fact that when a company's marketing communications are effectively aligned with its potential consumer, such as the placement of advertising campaigns on the right channel, with the message and values aligned to that what the consumer expects, which generates identification and creates value, the purchase decision process is completed and the marketing objectives are completed.