Question

Direct Recruitment is a direct mail marketing firm that sends out handwritten birthday cards to clients and associates every year. This simple, personal touch helps clients feel like Direct Recruitment cares about them as people rather than simply consumers. This is an example of _______, a sales practice that involves building, maintaining, and enhancing interactions with customers to develop long-term satisfaction through mutually beneficial partnerships.

Answer 1

relationship selling

Step-by-step explanation:

From the question we are informed

Direct Recruitment which is a direct mail marketing firm that sends out handwritten birthday cards to clients and associates every year. This simple, personal touch helps clients feel like Direct Recruitment cares about them as people rather than simply consumers. This case is an example of relationship selling, a sales practice that involves building, maintaining, and enhancing interactions with customers to develop long-term satisfaction through mutually beneficial partnerships. Relationship selling can be regarded as technique that focus on building a connection with customers as well as potential buyers in order to close sales. Using this techniques, salesperson set his/her focus on the interaction that exist between him and the customers, instead of making use of price or other details in selling the products/ services.