Answer: Testimonial Propaganda
Step-by-step explanation:
Testimonial propaganda is a type of propaganda that uses the influence of well known celebrities to promote a product.
In advertising, it is a type of technique where consumers are influenced to patronize because a celebrity uses the product.
Organizations feel consumers will take their products more seriously if it is endorsed by not just any random person but by a celebrity.
The celebrity here is an athlete, Lamar Oden. Lamar Oden is a professional basketball player that has won various championships and given the NBA man of the year severally.
By using this kind of propaganda, the organization is targeting people who are fans of basketball most of whom would look up to Lamar Oden or acknowledge his skill.
So, they are definitely going to want to own a Swim-I-liscious Pool because a professional athlete owns one.