Question

Home Run Inn began producing frozen pizza in their single restaurant in South Chicago in the 1950s. They did this because their customers wanted this product. Today, businesses use IT to track customer tastes and desires in order to both attract new customers and retain current ones. Today this customer/business interaction is called

Answer 1

Customer relationship management

Step-by-step explanation:

Customer relationship management consists of an organizational strategy whose main objective is to increase brand awareness and value for your potential customer.

When Home Run Inn uses IT strategies to track customer tastes and desires in order to attract new customers and retain current ones, it is having a positive interaction with the consumer, who has their needs and preferences met by the company and thus build a relationship of loyalty with the brand that becomes more competitive and well positioned in the market.

The relationship between client and company is extremely valued today, whose digital age has narrowed this relationship and has made companies much more than profitable entities, but rather as providers of identification, value and satisfaction for the client.