Yes, in my opinion JNK should be ethical. Being an ethical business will gain more sales, increasing its customer loyalty and introduce more new customers. It will reduce the waste materials which are thrown off to the sea. Many people only trust ethical businesses. This will increase sales leading to where JNK can invest in new technology. When being an ethical business, JNK will not employ children. However, the downfall for being ethical is that, the product prices will increase which some people don’t want to pay higher prices. It will increase the average cost. In the end, I think JNK should be an ethical business because in the short run it will come through challenges but in the long run it will have many advantages.