Question

After the economic recession, the boating industry suffered from a decline in sales. However, recent sales forecasts indicate that the upcoming season will produce a strong demand for boats and boating equipment. Based on this, Lynn has decided to ramp up production this winter of both his bass fishing boats and speed boats, keep them in storage until the boating sales season officially resumes, and hope that customers will buy them. This is an example of a ________ strategy.

Answer 1

push strategy

Step-by-step explanation:

The push strategy consists of a marketing strategy whose objective is to make customers buy the products of a company through the use of marketing to attract consumers, for example, advertisements on social media, advertising on TV, exhibitors, etc.

In this strategy, the company searches for its customers by running ads about the benefits and features added to its product so that the customer knows the product and thus decides to make the purchase.