Question

Suppose Jill Johnson operates her pizza restaurant in a building she owns in the center of the city. Similar buildings in the neighborhood rent for​ $4,000 per month. Jill is considering selling her building and renting space in the suburbs for​ $3,000 per month. Jill decides not to make the move. She​ reasons, "I would like to have a restaurant in the​ suburbs, but I pay no rent for my restaurant​ now, and I​ don't want to see my costs rise by​ $3,000 per​ month." What do you think of​ Jill's reasoning?Suppose Jill Johnson operates her pizza restaurant in a building she owns in the center of the city. Similar buildings in the neighborhood rent for​ $4,000 per month. Jill is considering selling her building and renting space in the suburbs for​ $3,000 per month. Jill decides not to make the move. She​ reasons, "I would like to have a restaurant in the​ suburbs, but I pay no rent for my restaurant​ now, and I​ don't want to see my costs rise by​ $3,000 per​ month." What do you think of​ Jill's reasoning?

Answer 1

Answer: Jill is incorrectly ignoring the opportunity cost of using the building she owns.

Step-by-step explanation:

Based on the information given, Jill is incorrectly ignoring the opportunity cost of using the building she owns.

Here, opportunity cost refers to the cost of what an individual forgoes when such person decides to choose another alternative. Even though he thinks that he's paying no cos for the restaurant, he actually does through the opportunity cost.