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Dividing up the market by how much a consumer uses a product or service is called?
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Dividing up the market by how much a consumer uses a product or service is called?

User Blackbug
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8 votes
8 votes

Answer:

benefit segmentation (behavioral segmentation) dividing the market into segments according to the different benefits that consumers seek from the product.

Step-by-step explanation:

User Raphael Alvarenga
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