Answer:
a. True
Step-by-step explanation:
Innovation is an essential concept for today's companies, which need to position themselves and stand out in a globalized and highly competitive market.
Therefore, it is correct to say that innovation is a strategy that companies use to develop their processes and organizational systems, in order to keep up to date with market and consumption patterns, exceeding the expectations of their stakeholders. Despite demanding continuous effort and resources, innovation starts to be naturally increased in the companies that develop it, because it impacts the organizational culture in a positive way, generating greater creativity, productivity and continuous improvement of all organizational processes, which impacts on the positioning of the company in the market and its profitability.