Answer:
companies to make sure their business activities align with strategy.
Step-by-step explanation:
A balance scorecard can be defined as a performance metrics used for measuring and assessing the quality of performance of a company. The four (4) performance metrics of a balance scorecard includes the following; customer, learning and growth, internal business processes, and financial.
Business strategy sets the overall direction for the business because it focuses on defining how a business would achieve its goals, objectives, and mission; as well as the funds and material resources required to implement or execute the business plan.
Hence, the main purpose of using a balanced scorecard is for companies to make sure their business activities align with strategy.