Question

Creighton Bicycles and Repair conducted a survey and discovered that among customers who had tried both bike shops, its successful cross-town competition was preferred about 75% of the time. The most frequently cited reason was customer service. This information would be most helpful to introduce to employees during which stage of Lewin's change model

Answer 1

Creighton Bicycles and Repair

This information would be most helpful to introduce to employees during Unfreezing stage of Lewin's change model.

Step-by-step explanation:

The unfreezing stage is the best time to introduce information that challenges the status quo because it will help to prepare Creighton Bicycles and Repair employees to accept that change is inevitable. Creighton Bicycles and Repair should not be satisfied with 75% when it can attain 100% preference for its cross-town competition and other measurable indices. The unfreezing stage convinces organization people that things must change. This information cannot be introduced during the change stage or the refreezing stage.