Question

Logos is an appeal to logic, Ethos is an appeal to Ethics and Pathos is an appeal to

emotion.
Read the statement below and choose which of the following this is an example of:
"In Congo last year, I visited a home for orphaned street kids who were terribly
mangled and disfigured by polio."
How is Ben Affleck trying to appeal to the audience? Why do you think he is using
this tactic? (Ben Affleck Congo speech)

Answer 1

Affleck is using pathos by creating a sense of sympathy and compassion within the audience because he mentions how he saw the children who were “mangled” and “disfigured” due to polio. These are emotional words which make the audience for receptive of his message.

Affleck also utilizes ethos by sharing his own experiences which establishes credibility with the audience and this is because Affleck uses his own experience of seeing the children affected by polio first hand to allow the readers to trust that he is aware and has insight on the situation.