Question

Technology plays a role in a variety of industries and the ways that technology impacts marketing are vast and diverse. In a concise one-paragraph summary, narrow down the use of technology in marketing and explain the importance of computers and the internet in marketing.

Answer 1

Marketing is a commercial practice by which companies seek to promote their products, trying to attract consumers through advertisements, promotional campaigns and market research, aimed at meeting the needs of consumers. For this, companies rely on technology (internet, television, radio, etc.) to be able to massify their products, advertising them through the mass media. Within this process, the internet is one of the most important marketing tools, since it allows companies to reach all parts of the world, where potential consumers from any territory can see the advertisements just one click away.