Question

Jesse is a caterer and has really worked hard to establish his personal brand. Both he and his company are well known in the community, and his business is quite successful. Now that he has accomplished his goals, can he stop working on his personal brand? A. Yes, he is where he wanted to be. B. No, he will need to monitor his reputation and keep up his brand. C. Yes, brand identity is usually for those just starting in a profession. D. No, if he stops with this social media presence, he will lose all of his customers.

Answer 1

Answer: D. No, if he stops with this social media presence, he will lose all of his customers.

Step-by-step explanation:

Creation of brand and presentation in the market as well as keeping up the goodwill among the customers requires time, patience, money, labor and a lot of planning and hard work. As Jesse could have worked on those parameters so he should focus on his own brand and must maintain the social media appearance as his customers known his brand by his name and face value. The trust so developed by him could not be maintained by any other employ so he should keep things in his own hands while dealing and handling customers otherwise he can lose customers.