35.5k views
2 votes
DeConinck Soup Co. found that its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and Southwest. Today, DeConinck's plants in Texas and California produce a spicier nacho cheese sauce than what is produced in the other plants. DeConinck's is using __________ segmentation.

User Tsuni
by
7.8k points

2 Answers

1 vote

Answer:

applebees is the qorst restruant even tho ive never been there so i cant have an opinion

Step-by-step explanation:

User Cy Bu
by
6.9k points
6 votes

Answer:

D: Geographic segmentation

Step-by-step explanation:

Geographic segmentation is defined as the marketing strategy that primarily aims to target the distinct choice preferences of the customers across a specific region or area. DeConinck Co. is employing this strategy to understand the consumer needs and cater to the different types of demands of their customers residing across the region by producing and marketing products accordingly.

User Stanwise
by
7.8k points