Answer:
Love.
Step-by-step explanation:
I believe that in this day of age it is superior to be loved as in battle, you will have many troops who will fight alongside you, however, if you are feared you will have an underwhelming number of troops. The second point is that if you are feared, you may become overestimated with your abilities and easily become vanquished. Differently, if you were loved you might fall short of the expected capabilities of a ruler but seeing that you are loved, you will be forgiven and helped reach your potential as a ruler. The 3rd point is that in the event that you could perish, you will have several men who will sacrifice their lives in order you keep yours and finally, you will be admired, supported, respected and remembered as a great ruler.