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Why did Nike choose Michael Jordan to endorse a shoe line? Was the endorsement successful?
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Why did Nike choose Michael Jordan to endorse a shoe line? Was the endorsement successful?

User Heinrich Ulbricht
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2 Answers

2 votes
michael jordan was so well known i believe the endorsement did advertise well
User Muneeb Ali
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6 votes

Answer:

It's the richest athlete endorsement deal but also arguably the BIGGEST bargain given that Jordan helped transform Nike.

Step-by-step explanation:

User Ali Hmer
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