Question

Kwok Winn is looking to open a new business in his native Singapore. He has decided on a form of licensing that provides him with a standard package of products, systems, and management services in order to sell fast food to local residents. Which of the following best describes the form of business that Mr. Winn has chosen?

a. direct sales.
b. exporting.
c. importing.
d. strategic alliance.
e. franchising.

Answer 1

E) Franchising

Step-by-step explanation:

Franchising can be regarded as strategy that brings about business expansion. It involves distribution of products/ services which involves franchisor that set up the brand's trademark as well as the business system and the franchisee that pay initial fee or royalty to have access to the right to perform Businesses with franchisor's name