Question

Granville Transportation, a designer and manufacturer of self-driving buses and streetcars, is working on developing the next generation of electric vehicles. Granville has chosen to focus on a narrow buyer segment of medium-sized cities with populations between 100,000 and 1,000,000, and is outcompeting rivals by manufacturing its vehicles at a lower cost via artificial intelligence-guided robots. Which of the five basic strategic approaches has Granville Transportation decided upon

Answer 1

best-cost provider

Step-by-step explanation:

The five basic strategic approaches has Granville Transportation decided upon are;

✓Broad low-cost strategy.

✓Best-cost strategy.

✓Broad differentiation strategy.

✓Focused differentiation strategy.

✓Focused low-cost strategy.

Best-cost provider strategy can as well be regarded as 'best-cost strategy', this strategy focused on how to get quality of products increased and reducing costs at the same time, it aims in providing customers with more value.