The correct answer to this open question is the following.
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Archeology can access to all people if the department of archeology and the government design proper courses and programs easy to understand so people can easily grab the importance of archeology and how important it is to understand the present in relation to the past.
These kinds of programs can be expanded to reach even more people depending on how easy can be designed so people could understand how the ancestors were determinant in the way people live in present times.
There could be guided visits to archeological sites. There, they can show a documentary and then guide visitors to a museum of the site so they can see archeological findings. If guides organize recreational activities to better understand the concepts, that could generate a lot of interest.