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Which of the following management orientations accurately characterizes a company that bases its decisions primarily on market research?

A. Ethnocentric orientation

B. Polycentric orientation

C. Reglocentric orientation

D. Geocentric orientation

User Boune
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Answer: Geocentric orientation

Step-by-step explanation:

The management orientation that accurately characterizes a company that bases its decisions primarily on market research is the geocentric orientation.

A company that uses a geocentric orientation sees the whole world as a global market. We should note that a geocentric company makes its products and develops a marketing mix that's standardized for the global market.

User Nbloqs
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