If you want to get more millennials to vote in municipal races, targeted internet ads may help, according to a new study published in Political Communication. The study, done in partnership with The Dallas Morning News, finds that Dallas voters between the ages of 23 and 35 were more likely to participate in certain local races if they had been targeted by internet ads promoting election news coverage and election reminders. The effect was small — turnout was less than one percentage point higher among these millennials compared with those in the control group, which did not receive any ads. But the ads were shown to be more effective than direct mail and automated phone calls, the study’s lead author, Katherine Haenschen, told Journalist’s Resource. ( Reaching millennials is of particular interest to community leaders, political party officials, and campaign organizers because people born between 1981 and 1996 are projected to become America’s largest voting bloc. )Millennials made up 27 percent of the voting-age population in the United States in November 2016, just under Baby Boomers, who comprised 31 percent, a 2018 report from the Pew Research Center shows. Boomers were born between 1946 and 1964.
3.What is the most likely reason the author wrote the article?
A To convince millennials to vote in the municipal races
B To recall the progress of millennial voters
C To criticize millennials for not voting
D To show readers that internet ads can influence young voters