Question

Plasto is a Spanish company that manufactures stadium seating for sports venues. It is one of many such manufacturers. The city of Marsia, which is going to host the next Olympic Games, forms a committee to make purchases of equipment that would be required at its venues. The committee has limited knowledge of the available products, but eventually decides to purchase Plasto stadium seating for the venues. This purchase by the recently formed committee is an example of a _____ situation.

Answer 1

new-task.

Step-by-step explanation:

A new-task situation can be defined as a business buying situation that typically involves a buyer purchasing a product or taking a service for the first time.

In a new-task situation, the buyer has no purchasing experience with respect to the product or service and as such would normally engage in an extensive search or research to weigh his or her options.

In this scenario, Plasto is a Spanish company that manufactures stadium seating for sports venues. It is one of many such manufacturers. The city of Marsia, which is going to host the next Olympic Games, forms a committee to make purchases of equipment that would be required at its venues. The committee has limited knowledge of the available products, but eventually decides to purchase Plasto stadium seating for the venues. Thus, this purchase by the recently formed committee is an example of a new-task situation.