Question

Describe how the singer Madonna repositioned her Brand throughout the 4 decades that she has been in the entertainment business. Use examples that relate to Brand Repositioning.

Answer 1

Ladies and Gentlemen, that’s Madonna.

Most people think of sex-soaked, counter-cultural extravagance when they reflect on Madonna’s career.

I see something else. Fearless mastery of her brand and message.

Madonna doesn’t flinch. She’s mastered her craft. She never lost sight of her goals. That’s why she’s the #1 female music performer of all time. Her dominance of the pop genre is the reason that virtually every performer (male and female) puts her on their Top 10 Greatest Talent list.

You can take a page from her book and rule your brand and niche with decade-spanning impunity.