Answer:
B. Because you pay to have your page listed as highly as possible in search engine rankings instead of optimizing pages to help make them appear naturally more relevant.
Step-by-step explanation:
A pre-service strategy refers to the process of planning and analyzing activities that enable a business entity to identify and determine its end users or consumers and the uniquely defined services that will be offered to these customers as they enter into the system.
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research. The pre-service strategies includes identifying the following target market, design, branding, market research.
Pay per click (PPC) is not considered an "organic" Internet marketing technique because you pay to have your page listed as highly as possible in search engine rankings instead of optimizing pages to help make them appear naturally more relevant. Thus, it is artificially generated i.e inorganic.