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What is Web analytics?

This task contains the radio buttons and checkboxes for options. The shortcut keys to perform this task are A to H and alt+1 to alt+9.
A

An integration of communications, data management and security capabilities to allow organizations and consumers to exchange information related to the sale of goods and services
B

A process of improving the volume and quality of traffic to a Website by structuring content to improve search engine ranking
C

An Internet marketing technique that enables you to list your site high in search engine rankings by advertising on keywords that describe your product or service
D

A practice of collecting data and studying user behavior in an attempt to increase market share and sales

User Garg
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1 Answer

4 votes

Answer:

D. A practice of collecting data and studying user behavior in an attempt to increase market share and sales.

Step-by-step explanation:

A database management system (DBMS) can be defined as a collection of software applications that typically enables computer users to create, store, modify, retrieve and manage data or informations in a database. Generally, it allows computer users to efficiently retrieve and manage their data with an appropriate level of security.

A data dictionary can be defined as a centralized collection of information on a specific data such as attributes, names, fields and definitions that are being used in a computer database system.

In a data dictionary, data elements are combined into records, which are meaningful combinations of data elements that are included in data flows or retained in data stores.

This ultimately implies that, a data dictionary found in a computer database system typically contains the records about all the data elements (objects) such as data relationships with other elements, ownership, type, size, primary keys etc. This records are stored and communicated to other data when required or needed.

Web analytics can be defined as a practice of collecting data and studying user behavior in an attempt to increase market share and sales. Some examples of web analytics software are Goo-gle analytics, Piwik, etc.

It includes gathering the following informations from customers;

I. A customers' favorite product.

II. Preferred means of payment.

III. Most widely used features.

IV. Frequently visited sections.

User Serhii Shevchyk
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