Answer: There was a point in everyone’s life when animation was just the coolest thing you’d ever seen. Whether it was a Disney movie as a kid or maybe a 3D game cutscene that blew you away, there was always something spectacular when imaginary characters move and act as in real life. And don’t think that power went unnoticed by graphic designers. Short animation highlighting a moment for World Cup 2018 . In the digital era, animation can do more than just entertain children with a boat-driving mouse. It’s an effective tool for visual communication. Of course, it offers a whole new medium for expression and creativity, but on a more practical level, the movement of animation attracts more attention than static images. And considering the restraints of live footage, sometimes an animation of a bouncing ball works best.