Answer: I don't want to choose and answer and it be wrong so I'm just going to let you choose one based off of the information in the explanation. If you want me to try harder though I can.
Explanation: Encoding is the act of getting information into our memory system through automatic or effortful processing. Storage is retention of the information, and retrieval is the act of getting information out of storage and into conscious awareness through recall, recognition, and relearning.
Good luck :)