Question

Hunter Turf Equipment is a southeastern company that makes landscaping equipment. The company is looking at customer trends, its competitors, and the economy to see if there are any threats or opportunities on the horizon. It has also examined its production policies and sales histories to determine its strengths and weaknesses. Hustler Turf Equipment is conducting a(n):

Answer 1

SWOT analysis

Step-by-step explanation:

SWOT analysis is a strategic tool that helps an organization to identify external scenarios and adapt its internal environment. This tool allows the company to identify its strengths and weaknesses and the opportunities and threats that involve the external environment.

The SWOT matrix is ​​very effective for organizations to identify relevant variables that can positively or negatively interfere with their positioning in the market. By identifying strengths and weaknesses, the company is able to better exploit its potential and correct problems to achieve continuous improvement of its processes. And the analysis of the external environment, threats and opportunities, helps the company to identify trends in consumption, investment and growth opportunities, planning for economic crises for example.