Answer:
If a retailer cannot offer the same services as its competitors, it can opt to offer lower prices.
Step-by-step explanation:
The answer above comes directly from Michael Porter's theory of firm differentiation. According to Porter, firms have two essential differentiation strategies: offering services that are equal or higher in quality than the competition, or offering services at a lower price.
In this case, if a firm cannot compete through the first strategy, then it can try the second strategy: going for a lower price.