Question

ANSWER THIS QUESTION (25 POINTS)

Media messages include any type of advertisement, including magazines, newspapers, television, billboards, posters, pamphlets, and web pages. Find three different examples of media messages, one for each of the following types of drug: medicine, alcoholic beverage, and tobacco.

For each piece of media you find:

a. Describe the media message, including its type, where you found it, and what it is showing and saying.
b. Identify any healthy or unhealthy stereotypes the message is promoting. Explain your reasoning.
c. Evaluate the effect you think the message would have on the average consumer. (12 points)

Answer 1

The question involves analyzing examples of media messages for medicine, alcoholic beverages, and tobacco, identifying any promoted stereotypes, and evaluating their impact on consumers.

Step-by-step explanation:

The question involves analyzing media messages related to different types of drugs: medicine, alcoholic beverages, and tobacco. For each type of drug, students are to find and describe an example of a media message, identify stereotypes, and evaluate the message's potential impact on consumers.

Medicine advertisements, such as those for over-the-counter pain relievers, can be found in print media or online. These ads typically feature visuals of people engaging in everyday activities without discomfort, promoting the stereotype that taking medicine is an immediate solution to any ailment. The effect on consumers could be an increased reliance on medication for minor issues.

Alcoholic beverage ads are common in magazines and on television. They often depict young, attractive individuals enjoying themselves socially, perpetuating an unhealthy stereotype that alcohol is key to social success. This can lead to a normalized view of drinking and potentially encourage overconsumption.

Tobacco advertisements, which are subject to strict regulations due to their health risks, may still appear in specific magazines or online platforms. These ads can glamorize smoking, creating an unhealthy stereotype of smokers as rugged and rebellious. The potential impact on consumers is an underestimation of the serious health risks associated with tobacco use.