Scholastic Toys is considering developing and distributing a new board game for children. The project is similar in risk to the firm's current operations. The firm maintains a debt-equity ratio of 0.40 and retains all profits to fund the firm's rapid growth. How should the firm determine its cost of equity?
a. By multiplying the market risk premium by (1 - 0.40)
b. By using the dividend growth model
c. By using the capital asset pricing model
d. By averaging the costs based on the dividend growth model and the capital asset pricing model