Question

The following situations refer only to the preceding data; there is no connectionbetween the situations. Unless stated otherwise, assume a regular selling price of $6 per unit. Choose the best answer to each question. Show your calculations.1.The pen is usually produced and sold at the rate of 240,000 units per year (an average of 20,000 per month). The selling price is $6 per unit, which yields total annual revenuesof $1,440,000. Total costs are $1,416,000, and operating income is $24,000, or $0.10 per unit. Market research estimates that unit sales could be increased by 10% if prices were cut to $5.80. Assuming the implied cost-behavior patterns continue, this action, if taken, would

Answer 1

If prices are cut by $0.2 then the operating income will increase by $91,200.

Step-by-step explanation:

Current Gross Profit is :

Revenue [240,000 * $6] = $1,440,000

Cost of Sales = $1,416,000

Gross Profit = $24,000

If selling price is reduced to $5.80

Revenue $5.80 * [ 240,000 * 1.10 % ] = $1,531,200

Cost of Sales $1,416,000

Gross Profit = $115,200