Question

National Family Opinion (NFO) contacts several hundred members of its consumer panel and provides them with a printed description of a new chewing gum and its package. Consumers are then given a survey containing several multiple-choice questions about their attitudes toward the new product, based on what they read in the description. The final survey question asks consumers to indicate the likelihood that they would purchase the product. NFO seems to be conducting a: a. Market test b. Concept test c. Prototype test d. Sensitivity test e. Attitude test

Answer 1

Answer: concept test

Step-by-step explanation:

Based on the information given, we can infer that National Family Opinion (NFO) is conducting a concept test.

Concept testing is the process whereby surveys are used in the evaluation of the acceptance of a new product by the consumers before the product is introduced to the market.

Since the consumers are given a survey which contains different multiple-choice questions about their attitudes toward the new product,

Therefore, the correct option is B.