Question

Types of consumer awareness

Answer 1

There are three types of consumer awareness: brand awareness, product knowledge, and consumer rights awareness. These types can have a similar effect on the natural environment by influencing consumer choices and advocating for environmentally friendly business practices.

Step-by-step explanation:

Consumer awareness is an important aspect of business. There are three types of consumer awareness:

1. Brand Awareness: This refers to how familiar consumers are with a particular brand or product. For example, Nike is a well-known brand that has high brand awareness.
2. Product Knowledge: This pertains to how well consumers understand the features, benefits, and proper usage of a product. For instance, a consumer who knows the specs and functions of a smartphone has good product knowledge.
3. Consumer Rights Awareness: This refers to consumers knowing their rights and responsibilities, such as the right to receive a refund for a defective product. An example is understanding the right to return a faulty item and claim a refund.

These types of awareness can have a similar effect on the natural environment. For instance, brand awareness can drive demand for products that are unsustainable or harmful to the environment, while product knowledge can influence consumers towards eco-friendly choices. Consumer rights awareness can also encourage consumers to advocate for environmentally friendly business practices and hold companies accountable for their impact on the environment.

Answer 2

8 depicts different aspects of consumer awareness, i.e., standardisation, MRP, date of manufacturing and expiry, knowledge about Consumer Courts, rights and duties of the consumers, etc