Question

The marketing manager at Home Depot works with Hunt Advertising to coordinate all promotional messages for a product or a service. For example, to sell the new line of lighting fixtures, the marketing manager and Hunt Advertising make sure that all messages are consistent at every contact point at which Home Depot interacts with the consumer. This is an example of _______.

Answer 1

This is an example of integrated marketing communication (IMC). The marketing manager at Home Depot works with Hunt Advertising to ensure consistency in promotional messages for the new line of lighting fixtures.

Step-by-step explanation:

This is an example of integrated marketing communication (IMC). Integrated marketing communication is a strategic approach that involves coordinating all promotional messages to ensure consistency and maximize the impact of the marketing efforts. In this case, the marketing manager at Home Depot works with Hunt Advertising to ensure that all promotional messages for the new line of lighting fixtures are consistent at every contact point where Home Depot interacts with the consumer.

Answer 2

Promotional mix

Step-by-step explanation:

Since in the given situation, coordinate the promotional messages for promoting the product or a service so here the promoting tenchique would be considered that means the company promotes its product via marketing manager and the advertiser who is third party

So according to the given case, this is an example of promotional mix