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34 votes
34 votes
Be part of the "Cool" crowd. Maybelline: The skin care and makeup company took this bold 1 point

position with its mascara, claiming that it was "America's favorite mascara." Maybelline
claims that the mascara is immensely popular not only because it is a great product, but also
because it uses patriotism as a tool. What propaganda technique is used in the statement?

User Hitesh Dangi
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1 Answer

22 votes
22 votes

Answer:

Bandwagon advertising

Step-by-step explanation:

According to the given excerpt, an advertising company made a claim that its mascara was "America's favorite mascara." and claimed that it was immensely popular because it was a great product and also because of patriotism.

Propaganda advertising is a technique which is used to emotionally influence people's behaviors and opinions.

The propaganda technique that is used in the statement is Bandwagon advertising.

Bandwagon advertising is a specific type of propaganda advertising technique that attempts to make the target customers to want to be a part of what they are offering so as not to be "left out" as so many other people were already using the product.

User Mycoola
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