Answer: True
Explanation: Rapid technological change has significantly impacted consumer purchasing habits, and this has led to an increase in the use of digital marketing by businesses.
Digital marketing offers several advantages compared to traditional marketing methods. It allows businesses to reach a larger and more diverse audience and target specific demographics and interests more effectively. Digital marketing is also generally more cost-effective and allows for greater flexibility and real-time analysis and tracking of the effectiveness of marketing campaigns. Additionally, digital marketing allows businesses to interact directly with their customers, enabling them to build stronger relationships and improve customer loyalty.