30.7k views
1 vote
various ways exist to differentiate brands successfully. which way is best when seeking to differentiate brands?

User Witiko
by
7.9k points

1 Answer

3 votes

Answer: There are several ways by which one can differentiate brands like pricing, distinctive logos, being an expert in a niche, and use of a mascot.

Explanation:

Pricing your goods or services differently from the competitors might work well as a differentiating tactic. You can either be a luxury brand with a cheap price or a budget bestseller with a high price, like Starbucks, which raises coffee pricing to boost perceived quality. Numerous brand differentiation techniques can actually help you demand and get a premium price.

Because niche goods or services have inherent brand distinction, their marketing should also be niche-specific. GoPro, a company that manufactures body-mounted video cameras and sells them to sports, is a nice example.

Lastly using a mascot creates a unique image from which your brand can be identified.

User Muhammad Younus
by
8.2k points

No related questions found

Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.