Answer: There are several ways by which one can differentiate brands like pricing, distinctive logos, being an expert in a niche, and use of a mascot.
Explanation:
Pricing your goods or services differently from the competitors might work well as a differentiating tactic. You can either be a luxury brand with a cheap price or a budget bestseller with a high price, like Starbucks, which raises coffee pricing to boost perceived quality. Numerous brand differentiation techniques can actually help you demand and get a premium price.
Because niche goods or services have inherent brand distinction, their marketing should also be niche-specific. GoPro, a company that manufactures body-mounted video cameras and sells them to sports, is a nice example.
Lastly using a mascot creates a unique image from which your brand can be identified.